Marketing Plan

Thorntons Plc Marketing Plan Shahzad ? TABLE OF CONTENTS 1Executive Summary......................................................3 2Situational Analysis .............................................................4 2.1Thorntons Plc......................................................4 2.2Product Analysis..................................................4 2.3Customer Analysis................................................5 2.4 challenger Analysis...............................................6 2.5PEST Analysis......................................................7 3SWOT Analysis...............................................................9 4 overall Objectives..........................................................10 4.1Financial Objectives.............................................10 4.2Marketing Objectives............................................10 5Marketing Strategy.........................................................11 5.1Marketing segme ntation Approaches....................11 5.2Target Market.......................................................12 5.3Value Proposition & Positioning............................12 5.4Branding.............................................

..................12 5.5Product Strategy..................................................13 5.6Pricing Strategy...................................................13 5.7 diffusion Strategy............................................14 5.8IMC strategy..............................................................14 5.9Sales Strategy..........................................................14 5.10Customer run Strategy................................15 6Sales forebode & Timetable...............! .................................16 6.1Sales Forecast........................................................16 6.2...If you want to get a full essay, rear it on our website: OrderEssay.net

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