Apple

WHAT TO FIX fall away #1 - The iPhone Pricing at market launch.

 apple made a big market mistake in 2007, by reducing the iPhone retail value from $599 to $399 - a 33% rebate - after tho 3 months from the initial product launch. This way the iPhone early adopters - and Apple close faithful costumers suffer rightfully felt being betrayed and exploited.

A great club must not do so serious and crowing mistakes, betraying their most faithful customer base.

They had other(a) 3 emend options: 
They could engender waited 6 to a greater extent months before reducing the footing of the iPhone, or they could have delayed the iPhone launch for 3 months, or they could have intractable to price the iPhone at $399 since the initial launch.
and since July 2008, the iPhone 3G is interchange at $199, 50% little than the September 2007 price, 66% less than the launch price of just one year earlier. 


Mistake #2 - Forcing costumers in signing with AT&T as exclusive leafy vegetable immune carrier and the revenue sharing business model.

It has been a miserly and wrong marketing strategy on the posture of Apple. aftermath: slowing down the sales of the iPhone. 3.3 trillion iPhones were sell in the US between June andl December 2007, but only 2 zillion contracts were signed with AT&T. Were did the remaining 1.

3 million iPhones go?


Mistake #3 - the Apple iPhone and the Europe markets 

The US makes 300 million inhabitants.
Western Europe makes 350 million inhabitants, much than the whole US. 

On June 29, 2007 the iPhone was launched in the US. Only in November 2007 the iPhone ! was launched in some European countries. To be precise only in 3 countries: UK, Germany and France. In each of these country with the same wondrous and self hammering business model used in the US, and in each country with a different carrier: O2 in the UK, T-Mobile in Germany, Orange in France.

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